{"id":74429,"date":"2025-06-19T15:23:56","date_gmt":"2025-06-19T19:23:56","guid":{"rendered":"https:\/\/www.workdesign.com\/?p=74429"},"modified":"2025-06-19T15:35:12","modified_gmt":"2025-06-19T19:35:12","slug":"ai-the-data-driven-workplace-a-conversation-with-meg-swanson","status":"publish","type":"post","link":"https:\/\/www.workdesign.com\/2025\/06\/ai-the-data-driven-workplace-a-conversation-with-meg-swanson\/","title":{"rendered":"AI &#038; The Data Driven Workplace a Conversation with Meg Swanson"},"content":{"rendered":"<h2>In this episode, host Bob Fox talks with <a href=\"https:\/\/www.linkedin.com\/in\/meg-swanson\/\" target=\"_blank\" rel=\"noopener\">Meg Swanson<\/a>, Chief Market Officer at <a href=\"https:\/\/eptura.com\/\" target=\"_blank\" rel=\"noopener\">Eptura<\/a>, who discusses the evolving landscape of the office environment.<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"q6YmBZCVYuE\"><iframe loading=\"lazy\" title=\"AI &amp; The Data Driven Workplace a conversation with Meg Swanson\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/q6YmBZCVYuE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>The discussion covers trends in employee behavior, the return to office dynamics, and the necessity for organizations to adapt their real estate strategies based on data-driven insights. Meg pulls in specific research findings that support these workplace shifts from <a href=\"https:\/\/lp.eptura.com\/content-eptura-workplace-index-25.html\">Eptura\u2019s 2025 Workplace Index<\/a>.<\/p>\n<h3>Download the report:<\/h3>\n<p><a href=\"https:\/\/lp.eptura.com\/content-eptura-workplace-index-25.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-74492 size-medium\" src=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-19-at-1.13.40-PM-295x300.png\" alt=\"Eptura 2025 Workplace Index\" width=\"295\" height=\"300\" srcset=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-19-at-1.13.40-PM-295x300.png 295w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-19-at-1.13.40-PM-70x70.png 70w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-19-at-1.13.40-PM-32x32.png 32w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-19-at-1.13.40-PM-48x48.png 48w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-19-at-1.13.40-PM-80x80.png 80w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-19-at-1.13.40-PM-177x180.png 177w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-19-at-1.13.40-PM.png 578w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/a>The conversation also highlights the significance of tracking the data to create an engaging and efficient workplace that meets the needs of a diverse workforce, particularly as generational expectations shift. This conversation delves into the evolving landscape of facility management and workplace design, emphasizing the rapid integration of AI, the changing role of facility managers, and the importance of data-driven decision-making.<\/p>\n<div class=\"sc-separator type-space\"><\/div>\n<div class=\"sc-separator type-thin\"><\/div>\n<h2>Main Takeaways<\/h2>\n<ul class=\"yt-core-attributed-string__list-group\" dir=\"ltr\">\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">The office environment is evolving with a focus on seamless experiences. <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Technology integration is crucial for enhancing workplace productivity <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Employee experience is defined by the ease of access to resources. <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Data-driven decisions are vital for optimizing real estate usage. <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Visitor dynamics are changing as more make their way into the office, necessitating better security measures. <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Organizations are balancing space optimization with employee needs. <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Employees demand a unified experience to streamline their work. <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Facility managers must be involved in the design process. <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Understanding how teams use space is vital for optimization. <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">AI can enhance personalization in workplace experiences. <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Engaging all stakeholders leads to better outcomes. <\/span><\/li>\n<\/ul>\n<div class=\"sc-separator type-thin\"><\/div>\n<h2>Meet Meg Swanson<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-74461 size-medium alignleft\" src=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/06\/Meg-Swanson-Chief-Marketing-Officer-scaled-1-297x300.webp\" alt=\"\" width=\"297\" height=\"300\" \/><\/p>\n<p>With more than 20 years of technology market experience, <a href=\"https:\/\/www.linkedin.com\/in\/meg-swanson\/\" target=\"_blank\" rel=\"noopener\">Meg Swanson<\/a> brings extensive built environment expertise to her role as Chief Market Officer. Meg has led positioning and product strategy within corporate real estate, asset management, security and developer ecosystems. She is passionate about building multi-digit growth by letting the voice of the customer lead the way. Her global experience includes leadership roles at IBM, Accruent and Steelcase. At <a href=\"https:\/\/eptura.com\/\" target=\"_blank\" rel=\"noopener\">Eptura\u2122<\/a>, Meg leads strategy for product, marketing and user experience.<\/p>\n<div class=\"sc-separator type-space\"><\/div>\n<div class=\"sc-separator type-thin\"><\/div>\n<h2>Key Moments<\/h2>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">03:30<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> Technology and Interactive Workplaces<\/span><\/p>\n<p>04:30 Seamless Experiences<\/p>\n<p>05:48 Workplace Experience Leaders<\/p>\n<p>07:25 Understanding Employee Experience<\/p>\n<p>11:58 Data-Driven Decisions in Real Estate<\/p>\n<p>14:59 Return to Office Trends<\/p>\n<p>17:41 Visitor Dynamics and Security<\/p>\n<p>19:36 Optimizing Space, Managing Options and Amenities<\/p>\n<p>24:06 Expectations in the Workplace<\/p>\n<p>25:00 Generational Changes and Gen Z Expectations<\/p>\n<p>27:18 Changing Employee Behavior and Technology Needs<\/p>\n<p>27:42 Integrating Technology in Facility Management<\/p>\n<p>29:15 The Role of Facility Managers in Modern Workspaces<\/p>\n<p>32:50 High Performing Work Environments<\/p>\n<p>35:00 New Metrics for a Productive Work Environment<\/p>\n<p>38:40 Optimizing Real Estate and Space Utilization<\/p>\n<p>41:00 AI and Personalization in Workplace Experience<\/p>\n<p>44:24 Enhancing Visitor Management in Work Environments<\/p>\n<p>46:58 Streamlining Technology Integration<\/p>\n<p>49:56 Qualitative Assessments of Workspace Design<\/p>\n<p>52:10 Data-Driven Decision Making for Facility Managers<\/p>\n<p>53:43 Gathering Accurate Data<\/p>\n<p>56:15 The Team, The Data and Integrated Technology<\/p>\n<div class=\"sc-separator type-thin\"><\/div>\n<h2>Credits:<\/h2>\n<ul>\n<li>Created &amp; Directed By Bob Fox<\/li>\n<li>Produced By Work Design Studios<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, host Bob Fox is joined by, Meg Swanson, Chief Market Officer at Eptura, who discusses the evolving landscape of the office environment, emphasizing the importance of seamless technology integration and the role of workplace experience leaders.<\/p>\n","protected":false},"author":2220,"featured_media":74496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[784],"tags":[30211,1234,27294,25162,31231,249,26363,25524,31232],"class_list":{"0":"post-74429","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-videos","8":"tag-ai-in-the-workplace","9":"tag-employee-engagement","10":"tag-eptura","11":"tag-hybrid-work","12":"tag-meg-swanson","13":"tag-real-estate-optimization","14":"tag-return-to-office","15":"tag-space-optimization","16":"tag-technology-integration","17":"post_format-post-format-video"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI &amp; 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