{"id":75634,"date":"2025-08-06T08:00:00","date_gmt":"2025-08-06T12:00:00","guid":{"rendered":"https:\/\/www.workdesign.com\/?p=75634"},"modified":"2025-08-05T13:22:31","modified_gmt":"2025-08-05T17:22:31","slug":"what-would-it-take-to-make-the-office-matter-again","status":"publish","type":"post","link":"https:\/\/www.workdesign.com\/2025\/08\/what-would-it-take-to-make-the-office-matter-again\/","title":{"rendered":"What Would it Take to Make The Office Matter Again?"},"content":{"rendered":"<h2>In this episode of What the F is Happening to the Office?, Bob Fox sits down with <a href=\"https:\/\/www.linkedin.com\/in\/laurenhasson1\/\" target=\"_blank\" rel=\"noopener\">Lauren Hasson<\/a>, Senior Vice President of Workplace Strategy at <a href=\"https:\/\/www.jll.com\/en-us\/\" target=\"_blank\" rel=\"noopener\">JLL<\/a>, to explore why the post-pandemic workplace hasn\u2019t evolved as expected\u2014and how we can fix that.<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"HmhDLEdDnl4\"><iframe loading=\"lazy\" title=\"Make the Office Matter | What the F is Happening to the Office? with Lauren Hasson\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/HmhDLEdDnl4?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Lauren shares how companies can turn their office into a \u201cliving lab\u201d for innovation, why choice is the ultimate workplace benefit, and what leaders need to know about data, behavior, and the real ROI of good workplace design. If you\u2019re a designer, facility manager, strategist, or just rethinking how and where we work\u2014don\u2019t miss this conversation.<\/p>\n<div class=\"sc-separator type-thin\"><\/div>\n<h2>6 Takeaways From the Conversation with Lauren Hasson,<\/h2>\n<p>1. <strong>Workplace Strategy = User Experience<\/strong><\/p>\n<p>&#8220;Think of workplace strategy like UX for physical space.&#8221; Design isn\u2019t just about layout and finishes\u2014it\u2019s about how people interact with the environment. Every decision should be rooted in the experience of the end user, from entry to exit.<\/p>\n<p>2. <strong>Experimentation Should Be Ongoing, Not One-Time <\/strong><\/p>\n<p>&#8220;Every office should have a living lab.&#8221; Organizations need to treat space as a platform for learning. Instead of static environments tied to long leases, create zones for A\/B testing layouts, furniture, or tech\u2014then iterate based on real behavior.<\/p>\n<p>3. <strong>Choice Is the Ultimate Amenity <\/strong><\/p>\n<p>&#8220;People perform better when they can choose where and how they work.&#8221; Design for neurodiversity and personal preference by offering a variety of settings: quiet zones, collaborative spaces, open lounges, and private focus areas. Flexibility in choice = increased satisfaction and performance.<\/p>\n<p>4. <strong>Metrics Need an Upgrade <\/strong><\/p>\n<p>&#8220;Stop relying solely on RSF per seat.&#8221; Real estate metrics should shift from space density to experience-based value\u2014like RSF per person (including shared space), cost per visit, and employee engagement scores tied to specific spaces.<\/p>\n<p>5. <strong>Design Alone Isn\u2019t Enough\u2014Leadership Must Model Behavior <\/strong><\/p>\n<p>&#8220;If the work caf\u00e9 isn\u2019t being used, look at how leadership is using it.&#8221; Even the best-designed spaces fall flat if not actively embraced by leadership. Leaders need to be visible in shared areas to give others permission to use them fully.<\/p>\n<p>6. <strong>Beautiful, Thoughtful Design Matters More Than Ever <\/strong><\/p>\n<p>&#8220;We\u2019re competing with home offices now.&#8221; People have curated their own work-from-home experiences\u2014and expect the office to feel just as good or better. Aesthetics, comfort, and emotional tone now play a critical role in workplace success.<\/p>\n<div class=\"sc-separator type-thin\"><\/div>\n<h2>Want More Insights From Lauren Hasson?<\/h2>\n<div>Catch her live at <a href=\"https:\/\/www.ssonetwork.com\/events-workx?utm_source=Work%20Design%20Magazine%20Podcast&amp;utm_medium=Media%20Partner&amp;utm_campaign=25214.018%20-%20WorkX%20-%20WDM%20Podcast%20Callout%20-%2020250806&amp;utm_term=&amp;utm_content=&amp;disc=&amp;extTreatId=7621879\" target=\"_blank\" rel=\"noopener\">WorkX<\/a> on August 14, where she\u2019ll join leaders from Bevi and Metropolis for the panel, \u201cBeyond the Breakroom: Reimagining Office Culture Th<span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">rough Purposeful Design.\u201d Together, they\u2019ll explore 7 key trends reshaping the workplace\u2014from AI a<\/span><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">nd hybrid work to wellness and inclusivity\u2014and how even overlooked spaces like brea<\/span><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">krooms can drive culture, connection, and purpose. <\/span><a style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\" href=\"https:\/\/www.ssonetwork.com\/events-workx?utm_source=Work%20Design%20Magazine%20Podcast&amp;utm_medium=Media%20Partner&amp;utm_campaign=25214.018%20-%20WorkX%20-%20WDM%20Podcast%20Callout%20-%2020250806&amp;utm_term=&amp;utm_content=&amp;disc=&amp;extTreatId=7621879\" target=\"_blank\" rel=\"noopener\">WorkX <\/a><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">brings together today\u2019s workplace leaders to tackle the most\u00a0<\/span><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">pressing challenges across real estate, design, employee experience, and the evolving hybrid landscape.<a href=\"https:\/\/www.ssonetwork.com\/events-workx?utm_source=Work%20Design%20Magazine%20Podcast&amp;utm_medium=Media%20Partner&amp;utm_campaign=25214.018%20-%20WorkX%20-%20WDM%20Podcast%20Callout%20-%2020250806&amp;utm_term=&amp;utm_content=&amp;disc=&amp;extTreatId=7621879\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-75781 alignright\" style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\" src=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/08\/New-WorkX-Logo-Color-2.png\" alt=\"\" width=\"369\" height=\"134\" srcset=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/08\/New-WorkX-Logo-Color-2.png 440w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/08\/New-WorkX-Logo-Color-2-300x109.png 300w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/08\/New-WorkX-Logo-Color-2-240x87.png 240w\" sizes=\"auto, (max-width: 369px) 100vw, 369px\" \/><\/a><\/span><\/div>\n<p>&nbsp;<\/p>\n<p><em>If you haven&#8217;t secured your pass yet, now&#8217;s the time:<\/em> <strong>Work Design Magazine readers get 20% off*<\/strong> with code <strong>WORKXWDM25.\u00a0<\/strong><a href=\"https:\/\/www.ssonetwork.com\/events-workx\/srspricing?utm_source=WorkX%20Design%20Magazine&amp;utm_medium=Media%20Partner&amp;utm_campaign=25214.018%20-%20WorkX%20-%20WDM%20E-Blast%205%20-%20Book%20Online%20-%2020250715&amp;utm_term=&amp;utm_content=&amp;disc=&amp;extTreatId=7620559\" target=\"_blank\" rel=\"noopener\">Book Online<\/a><\/p>\n<div><\/div>\n<div><div class=\"sc-separator type-thin\"><\/div><\/div>\n<h2>Meet Lauren Hasson<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-75635 size-medium alignleft\" src=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/07\/1743126226779-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/07\/1743126226779-300x300.jpg 300w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/07\/1743126226779-150x150.jpg 150w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/07\/1743126226779-70x70.jpg 70w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/07\/1743126226779-32x32.jpg 32w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/07\/1743126226779-48x48.jpg 48w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/07\/1743126226779-80x80.jpg 80w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/07\/1743126226779-180x180.jpg 180w, https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/07\/1743126226779.jpg 686w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Lauren Hasson is JLL\u2019s Senior Vice President, Workplace Strategy. As companies struggle to navigate a new era of work, brokers call upon Hasson\u2019s expertise to help their clients improve all dimensions of workplace experience, from hybrid policies to how the client\u2019s office is designed. JLL formed its workplace strategy team in 2021 in response to evolving client needs. Through her efforts, Hasson proves that workplace strategy isn\u2019t a \u201cnice to have\u201d; it\u2019s a \u201cneed to have\u201d in CRE.<\/p>\n<p>Hasson\u2019s clients lean on her for frequent touchpoints and direction as they refine their approach to flexible work. Her expertise is highly revered because she combines multiple disciplines \u2013 design, organizational psychology, human behavior, and business acumen \u2013 for solutions. She frequently speaks at conferences and industry events and often contributes to thought leadership pieces with local news outlets.<\/p>\n<p><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\"><div class=\"sc-separator type-space\"><\/div><\/span><\/p>\n<div class=\"sc-separator type-thin\"><\/div>\n<h2>Key Moments<\/h2>\n<p>02:53 &#8211; Intro: Lauren&#8217;s Background<\/p>\n<p>03:20 &#8211; Defining Workplace Strategy<\/p>\n<p><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">04:02 &#8211; Did We Waste the Moment?\u00a0<\/span><\/p>\n<p>05:35 &#8211; Survey Reveals Lack of Innovation<\/p>\n<p>07:30 &#8211; Why Companies Avoid Experimenting<\/p>\n<p>10:00 &#8211; Workplace as a Living Lab<\/p>\n<p>12:19 &#8211; The Power of Choice<\/p>\n<p>14:40 &#8211; Collaboration and Social Design<\/p>\n<p>16:35 &#8211; Making Use of Workplace Data<\/p>\n<p>18:07 &#8211; Most Used Data Types<\/p>\n<p>19:24 &#8211; Architects Should Push Harder<\/p>\n<p>20:40 &#8211; Flexibility and Modularity<\/p>\n<p>22:22 &#8211; Small Company Strategies<\/p>\n<p>23:15 &#8211; Human-Centric Workspaces<\/p>\n<p>23:47 &#8211; New Workplace Performance Metrics<\/p>\n<p>25:18 &#8211; Return to Office Trends<\/p>\n<p>26:25 &#8211; Rethinking Mandates<\/p>\n<p>27:35 &#8211; Incentives That Didn&#8217;t Work<\/p>\n<p>28:10 &#8211; Top Amenities: Food, Fitness, Meeting Spaces<\/p>\n<p>28:54 &#8211; Regional Variations and Trends<\/p>\n<p><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">31:41 &#8211; Leadership Sets the Tone<\/span><\/p>\n<p>32:50 &#8211; AI as a Strategy Tool<\/p>\n<p>33:50 &#8211; Where to Begin Strategically<\/p>\n<p>37:00 &#8211; Future Trends: Aesthetics and AI<\/p>\n<p>39:00 &#8211; Sustainability is Table Stakes<\/p>\n<p>40:10 &#8211; Final Thoughts: Keep Pushing for Change<\/p>\n<div class=\"sc-separator type-thin\"><\/div>\n<h2>Credits:<\/h2>\n<ul>\n<li>Created &amp; Directed By Bob Fox<\/li>\n<li>Produced By Work Design Studios<\/li>\n<\/ul>\n<div class=\"sc-separator type-thin\"><\/div>\n<p><em>*This discount is for Gold or Platinum End-User passes only. WorkX has the right to determine who qualifies as an End User.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of What the F is Happening to the Office?, Bob Fox sits down with Lauren Hasson, Senior Vice President of Workplace Strategy at JLL, to explore why the post-pandemic workplace hasn\u2019t evolved as expected\u2014and how we can fix that.<\/p>\n","protected":false},"author":2220,"featured_media":75722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[784],"tags":[258,490,21,31421,25162,374,31420,91,26600,486,250,27944],"class_list":{"0":"post-75634","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-videos","8":"tag-ai","9":"tag-amenities","10":"tag-collaboration","11":"tag-future-trends","12":"tag-hybrid-work","13":"tag-jll","14":"tag-lauren-hasson","15":"tag-office-design","16":"tag-rto","17":"tag-sustainability-2","18":"tag-workplace-strategy","19":"tag-wtf-is-happening-to-the-office","20":"post_format-post-format-video"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Would it Take to Make The Office Matter Again? 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