{"id":76409,"date":"2025-10-14T08:00:31","date_gmt":"2025-10-14T12:00:31","guid":{"rendered":"https:\/\/www.workdesign.com\/?p=76409"},"modified":"2025-09-17T11:47:35","modified_gmt":"2025-09-17T15:47:35","slug":"lebel-bouliane-transform-toronto-campus-into-a-hybrid-creative-hub","status":"publish","type":"post","link":"https:\/\/www.workdesign.com\/2025\/10\/lebel-bouliane-transform-toronto-campus-into-a-hybrid-creative-hub\/","title":{"rendered":"Lebel &#038; Bouliane Transform Toronto Campus into a Hybrid Creative Hub"},"content":{"rendered":"<h2>In Toronto\u2019s Liberty Village, <a href=\"https:\/\/lebel-bouliane.com\" target=\"_blank\" rel=\"noopener\">Lebel &amp; Bouliane<\/a> reimagined 50,000 sq ft into a flexible, hybrid campus that unites 15 agencies and fuels collaboration, creativity, and community<\/h2>\n<div style=\"width: 325px; padding: 10px; margin: 5px 10px 5px 0px; float: left; border-top-width: 4px; border-right-width: 4px; border-bottom-width: 4px; border-left: 4px; border-color: black; border-style: solid;\">\n<h3><span style=\"color: #000000;\">Project Snapshot:<\/span><\/h3>\n<ul>\n<li>Design Firm: <a href=\"https:\/\/lebel-bouliane.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lebel &amp; Bouliane Inc.<\/span><\/a><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"color: #ff0000;\"><span style=\"color: #ff0000;\"><span style=\"color: #000000;\">Client: <\/span><\/span><\/span><a href=\"https:\/\/pluscompany.com\/en\" target=\"_blank\" rel=\"noopener\">Plus Company<\/a><\/li>\n<li><span style=\"color: #ff0000;\"><span style=\"color: #000000;\">Completion Date: <\/span><\/span><span style=\"font-weight: 400;\">October 2024<\/span><\/li>\n<li>Location: <span style=\"font-weight: 400;\">Toronto, Ontario, Canada<\/span><\/li>\n<li><span style=\"color: #ff0000;\"><span style=\"color: #000000;\">Size:\u00a0<\/span><\/span><span style=\"font-weight: 400;\">4,685 m\u00b2\/ 50,435 ft\u00b2<\/span><\/li>\n<\/ul>\n<\/div>\n<h2><span style=\"color: #000000;\">Overview<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Plus Company, a global collective of more than 25 advertising, media production, and public relations agencies, recently reimagined its Liberty Village campus in Toronto, where over 600 of its 3,000 global staff are based. Originally spanning more than 70,000 square feet across four industrial buildings, <em>the campus underwent a transformative redesign in response to the pandemic\u2019s impact on workplace culture.<\/em> Partnering with architects Lebel &amp; Bouliane, Plus Company consolidated 15 Canadian agencies into a single, fully hybrid hub at 32 Atlantic Avenue, <em>reducing its footprint by 30%<\/em> while creating a more collaborative, adaptable environment.<\/span><\/p>\n<figure id=\"attachment_76424\" aria-describedby=\"caption-attachment-76424\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-76424\" src=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/09\/PlusCo_03-1_TomArban-scaled-e1758054336845.jpg\" alt=\"\" width=\"1000\" height=\"1013\" \/><figcaption id=\"caption-attachment-76424\" class=\"wp-caption-text\">Upon entering, visitors are welcomed into a spacious double-height area, made warm and inviting through the use of wood and plantings. Dispersed millwork benches provide seating and informal meetup points, while the space also accommodates overflow during events from the Plus Co Lounge and the Forum.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Guided by empirical research and a forward-looking vision for the future of work, the new 50,000 square foot campus was designed as <strong>a flexible, creative ecosystem.<\/strong> Highlights include Plus Co Park, a social and informal workspace, the Forum, a 150-person venue for all-agency gatherings, shared creative production facilities, and more than 1,100 meeting and desk seats coordinated through advanced room-scheduling technology. Agencies enjoy flexible territories with shared buffer zones, allowing scalable growth without relying on rigid hot-desking models.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>The design prioritized minimal demolition, human-scale experiences, intuitive wayfinding, and modularity.<\/em> The former WWII munitions warehouse was transformed around a central \u2018Street\u2019 spine, linking two industrial sheds featuring clerestory-lit open work areas and private meeting zones. Abundant<em> natural light, neutral materials, digital billboards, and customizable branding elements<\/em> enable each agency to maintain a distinct identity while thriving within a cohesive campus environment.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">This is an engine for creative exchange \u2013 designed to foster connection, spark ideas, and make the return to in-person collaboration not just possible, but irresistible.\u00a0<\/span><\/p><\/blockquote>\n<h2><span style=\"color: #000000;\">Project Details &amp; Challenges<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Prior to undertaking the design, Lebel &amp; Bouliane led Plus Company\u2019s leadership team through a year-long <em>strategic visioning process<\/em> which involved key members of each agency, business leadership and Plus Co\u2019s technology team. Understanding each agency\u2019s vision for hybrid team work was fundamental to the planning and design process that followed. The year-long process was also a critical aspect of the company\u2019s change management process: engaging staff through surveys, open dialogue, and a transparent intention of increasing in office attendance through a mix of strategic scheduling, flexible programming and responsive design.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In collaboration with the Plus Company team, Lebel &amp; Bouliane (L&amp;B) articulated <em>organizational objectives:<\/em> improve internal coordination, ignite synergies between agencies, support organizational and cultural growth, and fuel Plus Company\u2019s creative culture. With an empirical framework of real, trending and projected data to form a shared vision among all agencies, design options were iterated and stress-tested under various conditions \u2013 including organizational pivots and disaster recovery.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Transforming Plus Company\u2019s Liberty Village campus into a <em>flexible, hybrid creative environment<\/em> posed a series of complex challenges spanning design, infrastructure, culture, and organizational strategy. A primary hurdle was accommodating 15 distinct agencies under one roof, each with unique workflows, identities, and spatial needs. The campus vision extended beyond simply housing these agencies, it needed to enable them to grow, contract, or reconfigure dynamically. This required <em>a design that balanced flexibility with functionality and comfort.<\/em> Traditional hot-desking models were insufficient, as they can undermine team cohesion and ownership. Lebel &amp; Bouliane introduced an innovative solution: <em>scalable, overlapping workspaces, buffer zones, and shared meeting areas that support both permanence and adaptability.<\/em> Implementing this approach necessitated significant investment in technology, including intuitive room-scheduling systems and real-time feedback mechanisms, allowing space usage to be continuously monitored, refined, and optimized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hybrid work culture demands spaces for <strong>collaboration, creation, and connection.<\/strong> With this in mind, the team designed large-scale social and communal areas like the Caf\u00e9 and Plus Co Park, a library, a separate workshop room alongside a variety of focused workspaces and private booths. These environments foster informal encounters \u2014 \u2018bump-into moments\u2019 \u2014 adjacent to quiet concentration spaces.\u00a0<\/span><\/p>\n<figure id=\"attachment_76426\" aria-describedby=\"caption-attachment-76426\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-76426\" src=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/09\/PlusCo_Set2_13_Riley-Snelling-scaled-e1758054982147.jpg\" alt=\"\" width=\"1000\" height=\"750\" \/><figcaption id=\"caption-attachment-76426\" class=\"wp-caption-text\">The Plus Co Lounge sits at the intersection of Plus Co Park, the main entrance, and the Forum. Its vibrant tiles and energetic design create an inviting backdrop for spontaneous encounters.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Another major challenge was transforming a historical building into a 21st-century creative campus. Its double-height ceilings, exposed steel structure, and lack of ground-floor windows lent character but created limitations in light distribution, acoustics, and human scale. To address these challenges, open workstations were strategically placed beneath skylights and clerestory windows, while large-scale planters anchored key gathering areas to help with acoustic control. Compressed transitions were used to emphasize the grand scale of spaces such as the Forum and Plus Co Park. Floating meeting rooms and geometric wayfinding elements further organized the campus and guided movement, all while preserving openness, flexibility, and a sense of cohesion.<\/span><\/p>\n<h2><span style=\"color: #000000;\">Key Products<em>\u00a0<\/em><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In Plus Company\u2019s renovation, material selection played a defining role in shaping both the aesthetic and functionality of the space. With its expansive, double-height interiors, acoustic performance was paramount. <\/span><strong><a href=\"https:\/\/ezobord.com\/baffle-clouds\/\" target=\"_blank\" rel=\"noopener\">Ezoboard Baffle Clouds<\/a><\/strong><span style=\"font-weight: 400;\"> and wall panels were introduced throughout, creating acoustically balanced environments while enhancing the character of each zone. Suspended baffles lowered the scale of collaborative areas, carving out intimate, booth-like spaces ideal for focused conversations. <\/span><strong><a href=\"https:\/\/ezobord.com\/full-sheet\/\" target=\"_blank\" rel=\"noopener\">Wall panels<\/a><\/strong><span style=\"font-weight: 400;\"> surrounding meeting rooms and offices provided soft, absorptive surfaces that maintained clarity and comfort. Another key feature was the <\/span><strong><a href=\"https:\/\/www.coloursandspace.com\/\" target=\"_blank\" rel=\"noopener\">Colour + Space Microtopping<\/a><\/strong><span style=\"font-weight: 400;\">, applied across millwork benches, planters, and most notably, the tiered seating in The Forum. Its concrete-like finish evoked the feel of urban park benches, pairing durability for high-traffic use with a tactile softness that made it inviting for everyday seating. Flooring further unified the design, balancing performance with visual impact. <\/span><strong><a href=\"https:\/\/shop.interface.com\/CA\/en-CA\/carpet-tile\/open-air-401\/9628C.html\" target=\"_blank\" rel=\"noopener\">Interface\u2019s Open Air<\/a><\/strong><span style=\"font-weight: 400;\"> carpet tiles offered a subtle, neutral base in meeting rooms, while <\/span><strong><a href=\"https:\/\/shop.interface.com\/AU\/en-AU\/carpet-tile\/syncopation\/1592C.html\" target=\"_blank\" rel=\"noopener\">Interface Syncopation<\/a><\/strong><span style=\"font-weight: 400;\"> introduced pops of color and layered texture in the Plus Co Park-bringing warmth, vibrancy, and rhythm to the overall palette.<\/span><\/p>\n<figure id=\"attachment_76429\" aria-describedby=\"caption-attachment-76429\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-76429\" src=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/09\/PlusCo_04_No-projector_TomArban-scaled-e1758055416219.jpg\" alt=\"\" width=\"1000\" height=\"932\" \/><figcaption id=\"caption-attachment-76429\" class=\"wp-caption-text\">The mezzanine\u2019s network of spaces, combined with the sculpted forms of meeting rooms and offices, creates a unique and vibrant environment. Though housed in a renovated factory, the careful selection of materials and strategic placement of curves keeps the space bright, allowing natural light to reach even the most interior areas.<\/figcaption><\/figure>\n<h2>Tech Solutions<\/h2>\n<p data-start=\"56\" data-end=\"712\">Plus Company relies on an internally built space utilization platform that tracks daily Wi-Fi connections by agency and department, helping leaders monitor attendance targets of 75\u201380% while protecting employee privacy. Additional tools include <a href=\"https:\/\/envoy.com\/products\/workplace\" target=\"_blank\" rel=\"noopener\">Envoy<\/a> for seat booking and deliveries, Google Calendar with <a href=\"https:\/\/meetevoko.com\/\" target=\"_blank\" rel=\"noopener\">Evoko<\/a> tablets for flexible room scheduling, and an AV system designed with <a href=\"http:\/\/www.hitplay.ca\/\" target=\"_blank\" rel=\"noopener\">hitplay<\/a> to deliver a seamless Google Meet hybrid experience. Standardized, certified hardware with proactive monitoring ensures reliability, while advanced setups like <a href=\"https:\/\/www.shure.com\/en-US\/products\/microphones\/mxa920?variant=MXA920W-S\" target=\"_blank\" rel=\"noopener\">Shure ceiling mics<\/a>, <a href=\"https:\/\/www.qsys.com\/products-solutions\/q-sys\/\" target=\"_blank\" rel=\"noopener\">Q-Sys cameras<\/a>, and <a href=\"https:\/\/www.logitech.com\/en-ca\/products\/video-conferencing\/room-solutions\/google-meet.html\"><span style=\"font-weight: 400;\">Logitech Rally Systems<\/span><\/a><span style=\"font-weight: 400;\"> with <\/span><a href=\"https:\/\/hub.sync.logitech.com\/collabosguides\/post\/3-4-rightsight-2-speaker-view-group-view-PXdfb8qcHkzCMwb\"><span style=\"font-weight: 400;\">RightSight<\/span><\/a><span style=\"font-weight: 400;\"> speaker tracking.<\/span><\/p>\n<p data-start=\"714\" data-end=\"1258\">At the heart of the office is the Forum, a town hall space designed for high-impact events and hybrid gatherings. Outfitted with <a href=\"https:\/\/www.k-array.com\/en\/products\/line\/python\" target=\"_blank\" rel=\"noopener\">K-Array Line Array speakers<\/a>, integrated stage lighting, and a <a href=\"https:\/\/www.lg-informationdisplay.com\/product\/led-signage\/indoor-led\/LSCB018\" target=\"_blank\" rel=\"noopener\">163\u201d LG DirectView LED wall<\/a>, the space supports hundreds of events annually while doubling as a brand showcase. Centralized event controls and <a href=\"https:\/\/www.brightsign.biz\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=brand&amp;utm_content=brightsign&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22909102470&amp;gbraid=0AAAAADxmISbj2zqYkPzG0WatQSnzPqbXo&amp;gclid=CjwKCAjwlOrFBhBaEiwAw4bYDWUXOxTet-2xKMHczUiTLOFycrY_exwUehOTkgfyuIn8DC4PKzXEkBoCF9UQAvD_BwE\" target=\"_blank\" rel=\"noopener\">BrightSign<\/a> digital signage extend content throughout the workplace, allowing Plus Company to combine cutting-edge technology with architectural design for an immersive, flexible, and future-ready environment.<\/p>\n<h2><span style=\"color: #000000;\">Overall Project Results<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The outcomes of the Plus Company Creative Campus project highlight a successful transformation of <em>a traditional workplace into a forward-thinking, flexible, and collaborative environment- reflecting the evolving nature of creative work in a hybrid world.<\/em> By consolidating 15 independent agencies into a single 50,000-square-foot campus at 32 Atlantic Avenue, Plus Company not only reduced its physical footprint by 30% (from 83,000 square feet), but also enhanced operational efficiency, workplace culture, and the overall employee experience. This consolidation preserved individuality and creative freedom: modular branding opportunities, digital billboards, and neutral architectural elements provide a flexible canvas for each agency to express its identity within the shared environment. Anchored by a <em>warm maplewood palette, exposed steel structure, and carefully managed natural light,<\/em> the interior design strikes a balance between cohesion and distinction, fostering both agency autonomy and cross-pollination of ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A key measure of success was the rebalancing of space from fixed workstations to <em>collaborative and multifunctional areas.<\/em> The project reduced dedicated desks by 38% while increasing collaborative seating by 153% and meeting room capacity by 33%. This shift in spatial priorities directly supports hybrid work behaviors, where employees come to the office for intentional interaction, creativity, and strategic work rather than routine tasks. Purpose-built areas such as the Forum, Caf\u00e9, Plus Co Park, and floating meeting rooms act as activity hubs, accommodating everything from large-scale pitches to impromptu brainstorming sessions. Smart scheduling technology ensures these spaces remain accessible, efficient, and adaptable to evolving needs. <strong>The Forum,<\/strong> in particular, has become an emblem of the new campus culture, widely used across all agencies for all-hands meetings, client presentations, and company-wide events.<\/span><\/p>\n<figure id=\"attachment_76431\" aria-describedby=\"caption-attachment-76431\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-76431\" src=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/09\/PlusCo_Set2_06_Riley-Snelling-scaled-e1758116336399.jpg\" alt=\"\" width=\"1000\" height=\"750\" \/><figcaption id=\"caption-attachment-76431\" class=\"wp-caption-text\">Bustling with activity, the Forum serves as a vital link between the first floor and mezzanine.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Another key outcome of the project has been a measurable improvement in employee engagement and attendance. Prior to the redesign, in-office attendance hovered around 30%; by Q1 2025, that figure had increased to 55%, with teams organically organizing their in-office presence around meaningful collaboration. This increase reflects not only the functionality of the new design, but also <em>the emotional resonance of the space<\/em>\u2014its ability to foster connection, creativity, and a renewed sense of community after years of remote work. The inclusion of quiet zones, phone booths, and focused work areas further supports different workstyles, making the campus inclusive for introverts, extroverts, and everyone in between.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a business perspective, the investment in digital infrastructure &#8211; representing 25% of the total budget &#8211; has proven invaluable. Real-time data collection and feedback mechanisms enable teams and leadership to monitor space utilization, identify friction points, and continuously refine the workplace experience. The result is a truly agile environment that supports strategic objectives, fosters creative excellence, and positions the company for long-term growth. Ultimately, the Plus Company Creative Campus has surpassed its initial objectives, establishing a new benchmark for hybrid workspaces in the advertising and media sector. It serves as a scalable, human-centered model that seamlessly integrates space, technology, and culture to deliver maximum impact.<\/span><\/p>\n<figure id=\"attachment_76433\" aria-describedby=\"caption-attachment-76433\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-76433\" src=\"https:\/\/www.workdesign.com\/wp-content\/uploads\/2025\/09\/PlusCo_02-1_TomArban-scaled-e1758122198694.jpg\" alt=\"\" width=\"1000\" height=\"1188\" \/><figcaption id=\"caption-attachment-76433\" class=\"wp-caption-text\">The Forum is a dynamic space for agency meetings, large-scale pitches, and town halls. Its tiered seating ensures excellent sightlines, making the space the vibrant heart of the Liberty Village Campus.<\/figcaption><\/figure>\n<p><span style=\"color: #ff0000;\"><strong><span style=\"color: #000000;\">Main Contributors:<\/span><br \/>\n<\/strong><\/span><\/p>\n<p><em>Architects:<\/em>\u00a0<a href=\"https:\/\/lebel-bouliane.com\/\"><span style=\"font-weight: 400;\">Lebel &amp; Bouliane<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><em>Structural:<\/em> <span style=\"font-weight: 400;\">Contact Structural Engineers<\/span><\/p>\n<p><em>M&amp;E:<\/em> <span style=\"font-weight: 400;\">Loring Consulting Engineers<\/span><\/p>\n<p><em>Lighting:<\/em> <a href=\"https:\/\/alulalighting.com\/\"><span style=\"font-weight: 400;\">ALULA Lighting Design<\/span><\/a><\/p>\n<p><em>Plantings:<\/em> <a href=\"https:\/\/www.ambius.com\/\"><span style=\"font-weight: 400;\">Ambius<\/span><\/a><\/p>\n<p><em>AV:<\/em> <a href=\"https:\/\/www.hitplay.ca\/\"><span style=\"font-weight: 400;\">hitplay<\/span><\/a><\/p>\n<p><em>Builder:<\/em> <a href=\"https:\/\/pentacongroup.com\/\"><span style=\"font-weight: 400;\">Pentacon Group<\/span><\/a><\/p>\n<p><span style=\"color: #ff0000;\"><strong><span style=\"color: #000000;\">Meet the Design Team<\/span><br \/>\n<\/strong><\/span><\/p>\n<div class=\"sc-columns half clearfix\">\n<div class=\"col\">\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/company\/lebel-bouliane\/\" target=\"_blank\" rel=\"noopener\">Lebel &amp; Bouliane Team<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/lucbouliane\" target=\"_blank\" rel=\"noopener\">Luc Bouliane,<\/a> Partner<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/natashalebel\/\" target=\"_blank\" rel=\"noopener\">Natasha Lebel,<\/a> Partner<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/mieke-stethem-1996164\/?originalSubdomain=ca\" target=\"_blank\" rel=\"noopener\">Mieke Stethem,<\/a> Principal<\/span><\/p>\n<\/div>\n<div class=\"col\">\n<p><span style=\"font-weight: 400;\">Duane Comins, Architect<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Orla O\u2019Donnell, Architect<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dave Holborn, Design<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diana Nigmatullina, Design<\/span><\/p>\n<\/div>\n<\/div>\n<p><span style=\"color: #000000;\"><strong>Photography<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tom Arban Photography &amp; Riley Snelling Photography. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Toronto\u2019s Liberty Village, Lebel &#038; Bouliane reimagined 50,000 sq ft into a flexible, hybrid campus that unites 15 agencies and fuels collaboration, creativity, and community.<\/p>\n","protected":false},"author":2268,"featured_media":76422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[344],"tags":[31665,31661,21,31662,31666,13479,1378,31660,31663,31659,31664,64],"class_list":{"0":"post-76409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-projects","8":"tag-adaptable-environment","9":"tag-advertising-agency","10":"tag-collaboration","11":"tag-creative-campus","12":"tag-creative-ecosystem","13":"tag-flexible-design","14":"tag-human-centered","15":"tag-lebel-bouliane","16":"tag-liberty-village","17":"tag-plus-company","18":"tag-redesign","19":"tag-toronto"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lebel &amp; 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